The Real Jason Duncan

Don't Say Divorce

How One 51-Second Video Blew Up the Internet!

Don't Say Divorce viral reel — 32M+ views on Instagram

Tap to watch the clip that started it all

The Story

A 51-second clip that changed everything.

Jason was a guest on Brad Lea's podcast, Dropping Bombs, in May 2022. During an hour-long conversation – mostly about business – they spent a couple of minutes talking about Jason's marriage relationship with his wife of 27 years. This 51-second clip that was posted on Instagram has now been viewed over 30 million times and has had over 300,000 likes, over 10,000 comments, over 350,000 shares, and 100,000 saves. It had nearly 500,000 reactions on Facebook alone.

Why such a huge response to a short clip about someone not saying divorce in their marriage relationship? It is interesting, isn't it? Since this clip was released, Jason has been contacted by thousands of people, asking questions about how this can work in their marriage. People have asked him deep questions about what to do in their relationships. People have expressed gratitude for the courage he displayed in this video (even though it didn't seem courageous to him at all). Some applauded him for standing up for traditional marriage values, and many others pushed back because he doesn't leave divorce as an option in his relationship.

30M+ Views
300K+ Likes
10K+ Comments
350K+ Shares
100K+ Saves
Watch the Clip on Instagram

TEDx Talk

The Whole Story behind "Don't Say Divorce"

Since there was such a big response to this viral video, Jason made it the subject of his TED talk at TEDxWilmington on April 29. The first video below is Jason's TEDx talk called "Don't Say Divorce". The second video below is from his podcast where he tells the entire story behind the "Don't Say Divorce" topic.

TEDx Talk: Don't Say Divorce

Podcast: The Full Story


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