167: The Exit Lifestyle Explained ft. Jason Duncan

June 18, 2023

In this captivating podcast episode, join us for an eye-opening conversation with the renowned entrepreneur and exit strategist, Jason Duncan, as he delves into the intricacies of the "Exit Lifestyle."

Jason Duncan, known as "The Real Jason Duncan," brings a wealth of knowledge and experience to the table. Having founded and successfully sold multiple businesses himself, he has firsthand experience with the rollercoaster ride that is the entrepreneurial journey. His expertise in exit strategies has helped numerous entrepreneurs unlock the full potential of their businesses and exit on their own terms.

Whether you're a business owner considering an exit strategy or simply intrigued by the world of entrepreneurship, join us as we explore the fascinating concept of the "Exit Lifestyle" with the incomparable Jason Duncan.

Tune in to gain a fresh perspective on entrepreneurship, discover actionable strategies for achieving successful exits, and tap into the wisdom of a true industry expert. Get ready to embrace the Exit Lifestyle like never before!

Jason's Website Link: therealjasonduncan.com

Jason's Social Media:

Facebook: https://www.facebook.com/groups/exitwithoutexiting

Instagram: https://www.instagram.com/therealjasonduncan/

Linkedin: linkedin.com/in/therealjasonduncan/

Youtube: https://www.youtube.com/channel/UCFHruC2UNG2jiLXHiOJxd7w

Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast

This episode is sponsored by Dubb. Up your email game and make videos that convert! Get two free weeks and 50% off your first two months with this link: therealjasonduncan.com/dubb

Episode Transcript

welcome to the root of all success with the real Jason Duncan a podcast that explores how the world's most powerful entrepreneurs unlocked success and how their stories can help you do the same a successful educator turned entrepreneur Jason has built multi-million dollar businesses that have been featured in ink magazine and Entrepreneur magazine his life's Mission now is helping entrepreneurs live what he calls hashtag the exit lifestyle introducing tedx speaker mastermind leader author entrepreneur Cigar Aficionado motorcycle Enthusiast and host of the root of all success the real Jason Duncan the real Jason Duncan hey welcome back to another very special edition of the root of all success I am the real Jason Duncan coming to you live uh well actually you're listening to this unrecording so I'm actually coming to you from my cabin which we call million dollar view here in Sevierville Tennessee over in East Tennessee in the Smoky Mountains right off side the window behind me is really bright I've shut the blinds but it's still really bright uh so it may be washing out the video if you're watching this on YouTube but right outside those windows is the beautiful Smoky Mountains off in the distance is Mount LeConte which is the highest peak in the Eastern Hemisphere or the Eastern United States over in the Smoky Mountains uh I think the highest spots like 6 600 6600 feet so it's not at all like the Rockies but unlike the Rockies every single part of the Great Smoky Mountains is covered in trees it's Lush it's green there are more species of trees and plants here than anywhere else in the world at least that's what I'm told so it's a gorgeous place and we rent this place out as a short-term rental both on the verbo platform and the Airbnb platform but I'm not here today to talk about the cabin necessarily the episode today is going to be a short one and I only want to answer this one question what is the exit lifestyle part of what I teach as a business coach as an author podcaster speaker content creator is I teach something called exit without exiting which essentially is being able to exit the daily operations of your business without having to sell the business which I successfully accomplished in 2020 I stepped away from the daily operations of a company I started in 2010 that I still own this day it is a very successful lighting company does LED lighting and we now have an electrical contracting division as well now we like everybody else had our struggles through the covet pandemic and trying to struggle through that but it progresses nevertheless and so what I did is I was able to exit the daily operations put in place the team that I need to be able to put in place with the systems and processes so that that company can run without my direct daily involvement that's exit without exiting now the purpose of exit without exiting is so that we as entrepreneurs May specifically just to be the guinea pig to start all this was how do I live what I call the exit lifestyle now what I want to show with you share with you today and uh on this show is what the exit lifestyle really is and so for me the exit lifestyle is when you get to live the lifestyle that you want as if you didn't have the business holding you back now a lot of entrepreneurs unfortunately think that they're going to be that two percenter is going to sell the business at some point in the future for a huge amount of money and be financially independent as a result of that but the reality is it is less than two percent of people as entrepreneurs ever experience that type of exit that's just not the reality for entrepreneurs I guess it's very much like NBA or NFL or MLB you know how many millions of young men and want to get into those those Arenas those those professional sports leagues yet they never do it's a very small percentage doesn't happen sure but does it happen to everybody most certainly not same thing in entrepreneurship not every entrepreneur is going to build a business it's going to allow them to exit financially and be independent so if we're not going to be able to do that and that was my story I built a very successful multi-million dollar business with a strong seven-figure bottom line yet it wasn't really worth anything in the open market because I was in the center of that business so I couldn't sell it for financially independent dollars so my plan was well how do I sell it without having to sell it how do I get out of it without having to sell it and that's what the exit without exiting platform did and by the way my book Exit without exiting goes into the very specific mechanics of how I did it and how I've showed many many other people how to do it just like you but this exit lifestyle is what happens if if you did sell the business and you were financially independent that's what the exit lifestyle is without you having to sell the business and become financially independent you know too many people wait until some point in the future to begin living the life that they want maybe it's travel maybe it's going and doing overseas work as a missionary or doing mission trips maybe it's doing volunteer work maybe it's starting a non-profit too many people wait until some undisclosed point of the future undetermined point in the future to accomplish that but what I teach is that you can live the exit lifestyle now as a business owner as an entrepreneur case in point right now I'm spending three days here at my cabin in the smoking mountains with my wife we came up here Monday um just to kind of give you a sense of what that looked like Monday was my planning day I do a strategic thinking and planning day all day once a month and that was Monday so I did that from home from my home office because where I work uh and then about five six o'clock we hopped in the car and we drove over got here around 11 30 12 o'clock at night now I don't necessarily that's not my ideal I would rather have left during the day Monday but that strategic thinking and planning was really important I didn't want to miss it so we got here late Monday night got up yesterday and we you know made breakfast we had coffee sat on the porch it was nice to have coffee in the hot tub yesterday morning it was really beautiful watching the sunrise come up over the Mount LeConte and then I spent the day doing some chores around the cabin but then I had a few things I needed to do catch up on some emails I needed to write some content I need to have I had a team meeting with my core team we did it on uh on we didn't do it on Zoom we normally do it on Zoom but I did it on Signal we use the signal app so I just did it on Signal went over a few things made sure my podcast schedule was correct we had your guests lined up and I just I probably spent two to maybe four hours total yesterday working on some stuff in between doing chores putting down some new mulch weeding the weeding the flower beds out front working on some stuff just you know piddling around the around the cabin because we do rent it so we were trying to get it ready for our next guests now we don't do this all the time but we do get to come up here in two weeks my wife and I are leaving for a nine day RV trip let's take a quick break to thank our amazing sponsors for making this podcast possible [Applause] hey I want to talk with you about one of my favorite tools as a salesperson and as an entrepreneur and that tool is Dub I want you to imagine for a minute getting an email from somebody and instead of just being the plain old crappy text in an email rather than just having a bunch of HTML where it's pictures and stuff what if it was a video and the video had a little GIF and it was playing right there in the email as soon as you opened it and it had your name like it said hello Jason check this out and then you click play and it played right there in your inbox in the window and it was somebody trying to tell you how great you are or how awesome they can help you how good they can help you out that is the power of video emails I want you to try dub out I've been using it for years I have closed countless millions of dollars in sales over the last six years using dub and you can do it too all you got to do is go to the real Jason duncan.com dub that's d-u-b-b the real Jason duncan.com dub dub will help you make an impact in your sales through video it's going to help you with they've even got a CRM built into it you can build landing pages you can do campaigns even SMS campaigns you can set up automations to manage workflows and maximize conversions and like I said they've got an existing software platform inside dub to take your CRM to the next level try this out get a free special just by being a listener to the podcast go to the real Jason duncan.com dub get two weeks to try it for free and 50 off your first two months that's the real Jason Duncan dot com slash dub 40 years ago you weren't in business unless you had your business in the Yellow Pages you remember those things and 30 years ago you weren't in business unless you had a door-to-door Salesman 20 years ago you weren't in business unless you had a website and today you're not in business unless you're doing social media content am I right social media content social media content in the form of like micro content which is 30 to 60 second spots on Instagram reels or Tick Tock or YouTube shorts that's the way business is done as a matter of fact that may be how you found out about this podcaster me as a business coach this medium that we're using today to communicate what we do is vitally important and just recording yourself isn't enough you've got to do it right and my friends over at story do it right and one of the problems with doing it wrong is that you sit around thinking well what the heck am I going to record what am I going to say how am I going to say it like I don't know what to talk about Well story takes all of that away from you stop wasting time trying to come up with content because story will send you a video prompt on what to record you can pick the categories you want to record in whether it's real estate entrepreneurship Finance relationship leadership life insurance it could be anything don't waste time on that and by the way if you're not confident in talking on video or if the video editing portion takes up way too much of your time story will edit the videos to perform well on social media they add the subtitles the pop-ups the zoom Cuts they remove all the filler words like uh and um and uh they remove the awkward pauses and then they take that video and post it for you they write the captions they add the relevant hashtags and they post it on the platforms that you care about the most it's exactly what you need to be in business today and to be successful at it so if you want to learn how to do social media the way the influencers do you need to go to the real Jason duncan.com story and that story with two eyes why because they're awesome go to the real Jason duncan.com story that's s-t-o-r-y-y for ten percent off your first three months to try story out you're gonna thank me later thanks for listening to our sponsors now back to the show a motorcycle trip to Eureka Springs Arkansas where we're going to be spending some time out there just enjoying nature enjoying one another's company riding a motorcycle going uh we're gonna go I think we're gonna see the Passion Play which is a really cool thing over in Eureka Springs they've got like a mini um holy lands over there we can go do a tour of the Holy nights I think that stuff's kind of cool and we're gonna get to do that now that's to me the exit Lifestyle the exit lifestyle is I can get up and I can choose to spend time in the office or I can get up and choose to spend time in my RV go motorcycle ride and come out here to my cabin and I'm able to do this while maintaining seven companies that I own the lighting company with four mentioned Lighting Company still something on and yet all of these companies are continuing to run to varying degrees of success and provide me the financial tax benefits that business ownership has without me having to be involved in the nitty-gritty daily operations so I want you to think about it this way you know if there's a pool being put in your backyard and there's a guy down in the hole digging with a shovel and then there's a guy walking around the top of the ground of the clipboard and tie on and which one of those guys is making more money it's a guy with a clipboard and tie who's working harder the guy in the hole so hard work doesn't lead you to make more money because let's take that story a little bit further what if what if you now widen that view out a little bit more and the guy with a clipboard and the tie makes a phone call to a guy who's sitting at an office somewhere with his feet up on a desk in an air-conditioned office and he asked some questions about the the pool project who's making more money the guy in the office or the guy the clipboard and tie the guy in the office so he's working harder well the guy with the clipboard and tie see the hard work doesn't mean directly it doesn't directly relate to the type of lifestyle and the income that you want to make now take that story a little bit further what if the guy in the office has got his feet up on the desk makes a phone call to his boss who's out on the golf course smoking cigars and playing golf with three other guys to ask him some questions about the project now who's working harder and who's making more money well the guy at the desk is working harder but the guy on the golf course is making more money this is how the world works this is how business works hard work does not necessarily lead to the life that you want so why would you continue to work 40 50 60 hours per week when you could live a version of the exit lifestyle today you could right now today begin living that exit lifestyle now it doesn't it doesn't just happen because you want it to there are things that you have to do to put into place but this is what I've built my entire life around and this is what I build my coaching platform on you see I think too many entrepreneurs just like you just like I used to be is we build a business and then our life gets lived around the edges I would much prefer to build a life and have the business around the edges now what's the difference between me and a guy who's working 100 hours a week and running a multi-million dollar startup he might make more money than me but he's working ton harder a lot longer and he's not experiencing exit lifestyle and what's he doing that for for the eventual exit at some point when he's financially independent well I would suggest to you that you can take that guy show him a few things and he can begin living the exit lifestyle now and slow his role kind of Step Back From some daily operations and begin really living the life that he wants to live at some point in the future but without sacrificing many hours and years to get to that place you see I believe I believe that running a successful business doesn't require 40 plus hours of your week I think you can do that in as little as 10. this coaching company that I run which includes doing these podcasts and webinars things like this I do in about 20 hours a week and then my other companies I put in a couple of hours here and there but most of the time I'm spending strategizing thinking about the future bigger projects what can I do to make a big impact in this world I want to change the legacy of 10 000 people and that's what I'm trying to accomplish I want to help a hundred thousand entrepreneurs escape this ironic prison of Entrepreneurship to to live a life of true success and balance you know I did a podcast episode not too long ago on success and balance I talked about work-life balance and I debunked that whole myth and that's really what I'm aiming at so what is the exit lifestyle what is it for you I mean if today if if somebody wrote you a check and you didn't have to work again what would you do every day would you travel would you ride a motorcycle would you get an RV would you go overseas would you start a non-profit would you do all of those things well let's assume you're not going to get that check ever so why wouldn't you start endeavoring to build to build a life that allows you to do pieces and parts of that now without having without having to wait to some time in the future where that might not happen now this episode of this podcast is a solo episode I told you it's going to be short I only wanted to explain to you briefly what the exit lifestyle is but if this is something you're truly interested in if you really are wanting to type this take this to the next level then I want you to reach out to me I want you to I want you to go to the link in the show notes that we're going to put in there to book a free call with me just a 20 minute compatibility call to see if this is something that you're interested in if there's some way that I can help you achieve the exit lifestyle now you don't have to wait until later and maybe you don't need to talk to me they don't want me to talk you don't want to talk to me and that's fine but what I want to encourage you to do is to really think about what you want what do you desire what are you trying to accomplish with this business that you own are you just in it for a better job are you in it for a better life if I can help you I want you to go to the real Jason duncan.com scroll to the bottom of that page and click on book a call you can do that or you can go to my under the show notes on this podcast and click on the free compatibility call link and you can book a time to talk with me for about 20 minutes and we'll just chat about how I can help you I've got a lot of resources on the website at the real Jason duncan.com not least of which is my book Exit without exiting which is now an international bestseller you can go to the real Jason duncan.com and click on book and pick up a copy for only 15.99 and for five bucks extra I'll sign it for you and it's free shipping so thank you for listening to this show if you haven't yet checked out how to subscribe to the show make sure you do that that really helps us podcasters get in front of more people the more subscribers subscribers we have and I'd love a an honest review if it's five star review please go ahead and leave it if it's less than that just reach out and let me know what I can do to make this show even better well please tune in again next time I'll be talking with another very successful entrepreneur about his or her journey to success what their keys were how they did it what their advice is for you this should be a much more tactical show as we move further into the future but thank you for your feedback I know I'll get some emails from time to time from listeners just like you telling me about how they would how much they like to show and what they'd like to see on it so thank you for that feedback but until next time I am the real Jason Duncan living the exit lifestyle for my cabin here in the Smoky Mountains this week and remember as always

[Applause]

out from running your business uncertain if you're nearing burnout take our free 10 question business burnout test at businessburnautest.com to discover where you stand with just 10 quick questions you'll learn how to immediately begin making changes to regain freedom and success cut your daily operations time in half improve your quality of life and prepare your business for your future exit without losing revenue or profit visit businessburnautest.com now and take the test thank you for listening to another edition of the root of all success with the real Jason Duncan if you've enjoyed this week's episode visit the root of allsuccess.com to access the show notes and other helpful resources follow Jason on social media at the real Jason Duncan see you again next time here on the route of all success

167: The Exit Lifestyle Explained ft. Jason Duncan

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