hi I'm Carl Gould and I'm a guest on the root of all success real conversations with the real Jason Duncan we dive deep into what makes entrepreneurs successful hope you really enjoy it and we'll let us know how you enjoyed the podcast welcome to the root of all success with the real Jason Duncan a podcast that explores how the world's most powerful entrepreneurs unlocked success and how their stories can help you do the same a successful educator turned entrepreneur Jason has built multi-million dollar businesses that have been featured in Inc magazine and Entrepreneur magazine his life's Mission now is helping entrepreneurs live what he calls hashtag the exit lifestyle introducing tedx speaker mastermind leader author entrepreneur Cigar Aficionado motorcycle Enthusiast and host of the root of all success the real Jason Duncan the real Jason Duncan welcome to another episode of the show I am the real Jason Duncan you can call me JD I've got Carl Gould on the show today he is a leading Authority on leadership and Entrepreneurship he's a keynote speaker his best-selling author he is a company called seven stage advisors which he has worked with helped launch 5 000 companies he is uh his mentored and coached over 30 000 CEOs this guy has worked with people like Tony Robbins Ken Blanchard Stephen Covey you name it this guy's worked with all these people he has a wealth of knowledge and information to share he's even helped accredit and certify over 7 000 business coaches since 2002. he has two best-selling books one is called the seven stages of small business success and the other one his most recent book is Biz Dev done right we're going to talk about that we're going to talk about the real world experience about what it means to be coached to coach and his definition edition of success I want you to pay attention to this please help me welcome Carl Gould to the show hey Carl welcome to the show man thank you so much for having me really appreciate it well I got to be on your show not too long ago and and now here you are on mine you've got uh quite a bit of success under your belt working with people like Stephen Covey and Ken Blanchard and written a lot of cool books done a lot of great things why don't you start by just giving everybody I know in the in the intro I gave a little bit of the history of what you've done what you've accomplished but tell everybody what it is that makes Carl Carl what are you doing these days well there's there's a question the the the lineage or the short version is that you know I grew up in a very entrepreneurial family I go to college for accounting and finance I break my leg pretty badly in my second year of school and I have to leave right so there I am I'm laying on my mom's couch literally broken leg been out of work you know out of work in school for six months broke and now all of my student loans come you know come in the mail and I have to start paying those off and I was like you know broken leg broke broken spirit and now I'm thinking I I gotta I gotta figure this out I went from going to college I feel like I was on track for something to now you know my prospects were not all that great so I I went into the one thing I knew how to do on my own and in a business which was Landscaping so I started a design build landscape firm and that really took off I really enjoyed that and uh got me into the entrepreneurial world I was only 18 and a half years old and uh before when I got started so I get started on that that's that business doubled every year for seven years until I sold it so I go back to school at nights I get a job bartending um and I'm starting to make my way a little bit but a couple years after that I in 1990 I started coaching with Tony Robbins Stephen Covey Ken Blanchard um you know Dale Carnegie leadership those sorts of things and so I had a parallel track where I was coaching all through the 90s plus I had a landscaping Contracting firm then soon to be a construction company and then I sold in success in success in the landscape company the construction company and then launched the business that I have today in 2002 which is seven stage advisors So when you say you got into coaching with Tony and Ken and all those guys back in the 90s were you actually working in their organizations as a coach or how what did that look like yeah so back then their uh coaching was mostly there were a handful of gurus and there were people that were certified to coach under their methodology so I was doing uh what they call crew leadership training trainer and coaching for uh in Tony Robbins seminars and and his events and also I got certified in disc you know the personality assessment also NLP so I was doing some some coaching on my own but I also learned situational leadership by Ken Blanchard leadership principles by Dale Carnegie the Franklin Covey methodologies and so I started to get every certification you could imagine in what were the Premiere or premium brands of the time and so I was that certified coach that they talked about I was that guy well you're going to work with my team well I was on that team um in various forms and then as the years went on all through the 90s I worked more and more intensely with uh with those Brands and then others until I launched my own in 2002. so you had really a decade of working as a certified coach in other people's programs before you went out and started your own is that right yeah uh and I would still recommend it today I borrowed somebody else's IP until I created my own yeah it was as as King Solomon said there is nothing new Under the Sun I mean it all it all is it's already there it's somebody packaged it up and put their name on it and they put it out there so it's a funny thing I've posted a quote on um on Instagram on my page on Instagram not too long ago and my my really good friend he's also a member of my Mastermind Etc he goes hey man you're not going to give me credit for that and I was like dude I honestly couldn't remember who said it I didn't take credit for it I was just saying this is a good quote I just didn't know where it came from he's like I said that I'm like yeah but I'm pretty sure other people said that before you too so so it's been around a long time now I met Tony one time I went to an event here in Nashville a few years ago and uh dude's a beast of a man I mean I took a picture you know he's standing towering over me he's got his hand kind of around my neck like just kind of on my back I know and I thought if this dude sneezes he's gonna pop my head off you know he's gonna just pop it off or something
go ahead I said what was interesting about that was in the in the mid 2000s I was developing content for his company and I actually spoke at his events as Unleash the Power Within event for three years and we created a follow-up coaching session called the break breakthrough to results and I ran that and I did most of those sessions and the first question we would ask was what was your favorite part of the seminar and we thought the firewalking or this exercise or that exercise the number one by far and away area of feedback we got our question was Tony's energy how does he do it he speaks 14 hours a day with no notes when does the guy pee I'm like hey that's that these were the questions we were getting and I said well don't you want to talk a little bit more about your experience and they were so curious about it because you're right he was I still is a force of Nature and and he's of of the things that he's done one of the most impressive is he takes action and he gets others to take action so so that's that's really exciting about the work that he does you know what's interesting about Tony and I don't talk too much about Tony but but I think it sets a good context for someone who may not know you first that you this is a guy you worked with and now we do it but but I was never a huge fan of Tony Robbins I wasn't a detractor or hater it just wasn't a huge fan it wasn't that I didn't like him I just didn't know much about him it wasn't until I'm not your Guru came out that that on Netflix that documentary that I was like whoa this guy this is legit he's legit so I started paying attention to him and then he came to Nashville it wasn't at one of his events he was speaking in another event but he spoke for four hours and 45 minutes without a break and it was the he told the story at the beginning when he came and says you showed up an hour and a half late and he said guys this is the first event in 40 years or whatever how many years that I almost didn't make I almost canceled because he he had just had an ulcer in his heart or something just got back from London and he collapsed and and that's why he was late and so he spoke for four hours and 45 minutes like fresh off of the hospital and then when we went in to make meet him and have pictures afterwards he was still very kind and engaging but his whole body was vibrating just because he was still on this high but an impressive guy I would also be interested to answer the same questions that they did because I think we just don't see humans who are able to do that besides Tony who are some of the other people that you worked with during the 90s that we would all know that you're like this guy was amazing this is a good dude well um there was a guy who wrote a book called uh the secrets of the millionaire mind his name was T harv Eckert and uh so we did some work with t harv and developing his coaching programs um the largest organization business mentoring organization in the world at the time was a company called The Institute for Independent Business based in England and and we developed and ran their mentoring program which became the farthest reaching mentoring program in the world and the fastest growing at the same time from 2002 to 2013 and we also advised uh now what is the largest uh business coaching and peer-to-peer mentoring franchise in the world called the alternative board our tab as it's known in some countries and so yeah so there's part of what I was I was in coaching in the early days and like you said there's nothing new Under the Sun however in the coaching industry we've learned more about the human brain and and Peak Performance over the last 30 years than ever so it's it's an exciting time because more and more is coming out about what make what defines Peak Performance and so so while there's nothing new Under the Sun because it's always been there we're just learning it uh there's there's uh new distinctions that are coming out all the time and so as that has developed I was big on content creation all right I um I so I um I sat I was at one of uh Robin's events and I sat in the back and he claimed that he was a coaching organization and I said I don't think so I think you're a training and seminar company and um and so their production team challenged me like no no we're a coaching company I said I'll prove it and so I created a coaching uh program for them that still runs at their seminars um and uh so I was really big in the content creation white label coaching space and and so I was the architect behind a lot of the programs that you see as a matter of fact many of the masterminds that you know of today that you uh might get that you're involved in or you run I helped launch what was considered to be ground zero for the um masterminds of the time back in 2005. there's a guy by the name of Roger Salam who started something called the Winner's Circle and a good friend of mine John Goldman and I we ran all of those Mastermind groups uh and helping Roger launch that company and now many of the people that are known for Mastermind groups were members at the time Joel Bauer Ron the grand DC4 said Jeff Jeff Adams um uh you know Ben Parkman uh you know I can Jason medley I can go on Mike Calhoun I can go on and on uh they were all members at the time and then they went out and built their Mastermind companies but that was kind of Ground Zero for what you know as masterminds today so I'm really proud of the fact that you know the coaching uh the coaching and The Mastermind and the mentoring those three specifically I was really able to contribute and shape what the industry does today did you did you happen to know Mitch Russo did you know him I know Mitch very well yeah so Mitch and I are friends he actually he was my coach I think I hired him in 21 maybe it was 21 to work with me for about six months on some kind of when I was launching my coaching company kind of getting it off the ground so Mitch is uh I saw Mitch about two months ago and where it was on Pensacola so yeah and I'll see Mitch again I'm speaking at an event in New York in September next month and and I'll I'll see Mitch next week as a matter of fact we belong to the same Mastermind group so funny story going back to 2004 I was coaching Chet Holmes at the time who was the author of The Ultimate Sales Machine and Chet says I want to get a deal with Tony Robbins and I'm like well the way you're going about it never gonna happen so I worked with Chet very closely and I'm coaching him over the next two years and he landed a deal with Tony Robbins which in the beginning was called the business breakthrough which ultimately became business mastery well check kept talking about this guy I got this guy who runs my business I got this I got a guy I got a guy and I never really knew his name but it was Miss Russo yeah fast forward 20 years and Mitch and I are sitting next to each other we get talking and Mitch said yeah I kept hearing about this guy I'm working who's coaching me on strategies coaching me on and I kept saying I'm hearing about this guy who's who's working with me on structure and so that's how Mitch and I reconnected yeah well you'll have to tell Mitch I said hello he's a he's a great he's a great guy and the reason for those that don't know the connection now if you didn't pick that up Mitch and Chet and Tony all worked together back in the 90s to build what what Carl's talking about and that's why I asked that because I figure if Carl if you've been around back in the 90s you probably knew Mitch because Mitch was I think he was the CEO of that of that division of the company for a while he ran the company yeah for sure Mitch has been a guest on my show so if you want to go back to the archives you can check out the show or where I interviewed Mitch so let me let me ask you this Carl so you've got seven stage advisors with your company now and you have helped uh you've you've built a lot of own your own multi-million dollar businesses but what seven stage advisor is doing is you're helping a lot of other businesses scale and build so tell everybody a little bit about how it started and what you're doing so going back to the early days of the 90s I was one of the very few business coaches and so we we should thank all the women out there for really growing and building what we know as the coaching industry today um a guy by the name of Thomas Leonard was the pioneer of coaching as the industry that we know today Tony Robbins was known as the guy who kind of coined the term coach but it's really Thomas Leonard who who sculpted the industry as we know it today and when I started as coach it was 90 women and um and again we we should thank women coaches for sculpting and growing the industry because they really really did grow it and at the time most uh most coaching was life coaching results coaching of uh personal uh emotional and psychological at the time there weren't a lot of business coaches out there so I was one of the original business coaches and so I would keep getting all of the business clients and they were stuck usually people go for coaching when when something's not working they've been trying to get something done it's not working for them and I and at the time there wasn't a lot of systems so I kept thinking all right why are they getting stuck what's the deal here and at the time we everyone it was pretty standard practice that you would take a disc assessment uh you know a personality or behavioral assessment psychometrics and we would look at where are how are you naturally wired what's your adaptation and where can some of the trouble spots be well over time I learned that wait a minute there seems to be a corresponding business function to every quadrant of your personality so if you seem to be really goal driven you know there's an execution part of your business if you seem to be very promoter type and influencer type that seems to correspond with sales and marketing if you're a structured process type person that seems to align with operations and if you're really analytical and detail driven you're in the compliance or accounting or finance department and so we found that the personality of a business will mirror the personality of its owner so what I started to do is I started to look at somebody's disc personality and say huh if I know I with two questions I can understand your disc per your your individual personality that will tell me where your strength is and then your diagonal opposite quadrant is your blind spot and so what I started to do is apply that to my clients and say all right you're an influencer type you're good at sales and marketing the diagonal opposite quadrant is finance I wonder if that's an issue for you and I was hitting it like that and I was fixing problems very quickly for my clients um and and so we were getting to the heart of the matter almost immediately you're really analytical you struggle with relationships you're good process driven you never cross the finish line you're good at Visionary but you're not good at process how did you know right so we developed this we developed an assessment for a business as if it were a person and what we're able to do very very quickly was unlock 10 to 30 percent of growth in our clients businesses immediately regardless of currency location economic conditions uh you name it a culture didn't really matter once we unlocked we've found that 10 to 30 percent growth is just sitting there in your blind spot area and if we can identify that and uncover it then you can you can grow almost immediately just from that before you put in any other structures or or processes or goals and so that was a big area of focus for me very early on so this I used to be this certified way back in uh early 2000s haven't really done much with it in a long time since then why do you think disc is not as popular as it was back then was it just the new thing or or what do you think a disc is basically the foundation for just about every every assessment you've ever taken uh but it's you know people like things that are new so you repackage them you re you know the predictive Enneagram yeah it's based on disk you know um I keep going down the line you know um and they all have their basis and it's not because the new assessments are un uncreative or not Innovative it's just that it's based on humans and and human the study of humans we come from Earth there's four building blocks of the universe there's water air fire uh there's and and rock earth right and so we come from those we come from that our where temperaments are based on that our behaviors are based on our temperaments and then you can evolve from there but it's but its root is in those four personality quadrants let's take a quick break to thank our amazing sponsors for making this podcast possible [Applause] as an entrepreneur I know that you have 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40 years ago you weren't in business unless you had your business in the Yellow Pages you remember those things and 30 years ago you weren't in business unless you had a door-to-door Salesman 20 years ago you weren't in business unless you had a website and today you're not in business unless you're doing social media content am I right social media content social media content in the term in the form of like micro content which is 30 to 60 second spots on Instagram reels or Tick Tock or YouTube shorts that's the way business is done as a matter of fact that may be how you found out about this podcaster or me as a business coach this medium that we're using today to communicate what we do is vitally important and just recording yourself isn't enough you got to do it right and my friends over at story do it right and one of the problems with doing it wrong is that you sit around thinking well what the heck am I going to record what am I going to say how am I going to say it like I don't 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the way the influencers do you need to go to the real jasonduncan.com story and that story with two eyes why because they're awesome go to therealjasondonka.com story that's s-t-o-r-y-y for ten percent off your first three months to try story out you're gonna thank me later thanks for listening to our sponsors now back to the show so you've got a very successful background you've built three multi-million dollar businesses before you turn 40 you've got a couple of best-selling books um so if you had to take all of your success all the things that you've been able to accomplish and distill it down to one key like this one thing if this is the I know there's multiples but like this is the one thing what what comes to mind is the number one key to your success Hustle okay there is no there is no substitute for it you can't buy your way around it you can't you can't inherit it you the person who hustles I have coached at this point I've coached over 30 000 CEOs and I got to tell you the most talented CEO is not the most successful CEO I have some guys that that are you know have a have an Ivy League degree I wouldn't trust to cut my lawn right and then I've got guys that are dropouts you know did didn't you know we're told they'll never amount to nothing and they run eight nine and ten figure businesses you know I just and they are Relentless and when I say guys men or women wait you're you get you have somebody who's got a passion for what they do who believes in it and is willing to put the time and the effort and the work in it's almost impossible to fail as a matter of fact when I was running the mentoring program for the institute for Independent Business their trainer their lead RB or residential business school trainer was a guy by the name of Ed Dolan Ed used to post this statistic and he would say listen you're launching your business we're going to send you out on 60 appointments with business owners now what's your what you all want to know how successful are you going to be so he had this Matrix and he said the probability of you being successful on your first 10 appointments is very low right statistically you might break the mold and you might be very successful but on average statistically your chances of being very successful in the first 10 is very low your chances of being unsuccessful between 50 and 60 is almost nil if you work at it in other words if I send you out and I tell you to do something 50 times in a row the chances that 51 2 3 4 5 6 7 8 9 and 60 that you won't be very successful at it is almost zero because we're already successful people we learn quick we adapt as a result if you hustle you get so in tune with what needs to be done and you get so good at it right what did Elon Musk say when he took over Tesla he realized how badly they were manufacturing cars and so to prove a point he slept on the assembly line floor but in other words he immersed himself in it and now he's thought of as one of the best engine manufacturing engineers in the world he's like he goes guys we build cars better than anybody at this point why because I slept on the damn floor I immersed myself in it and we didn't stop until we had it now he's a smart guy but he's not a smart he's not a smart manufacturer he learned it whatever he was smart in before he wasn't smart at Tesla he got smart because he dove into it and he made it happen and that's what I see more than anything else you give me somebody who's committed uh you could have everyone else you just give me the committed and I'll I'll show you a a one percenter so how do you Carl to find that word success what what does that mean to you success has a has a variety of you know a variety uh and and it's somewhat uh objective I guess but the um for me success is your life or business by Design you know on your terms in other words you get to do what you want with whom you want when you want and it affords you the opportunity to do the things that you want in your life you know like I had a very successful Landscaping Company it doubled every single year for seven years every year and then I sold it I needed another surgery on my leg it was time I was physically I was a young guy I was in my mid-20s but I was I was really struggling physically i i as successful as the business was personally I was I didn't feel as successful because it really wasn't my passion I just needed to make money and I was good at it all right and then I got into a construction business and I hated it I didn't like it from day one again it was a successful business it was seven figure business that we did very very well um it was a eight-figure business over time and um but it just it wore me out like I was 35 years old and exhausted like I was just like dragging my ass to work every day um and then I then in in 1996 I tell everyone around me guys I'm gonna become a professional coach and they said to me really wow that's awesome what sport I was like no you don't get it I'm gonna be like a coach for your business like I'm gonna take your business to the gym and they were like huh like it wasn't even a job yet Jason and um and so it was before it was really an industry that we know it today so so I started to slowly I worked with a business Mentor who helped me structure my business for sale and then I ultimately sold that business in 2004 but I I launched my coaching company before then and I got to tell you I have more energy for what I do today than I did 20 years ago I just I love it I could do it all day long I often do and um I you know it just I I you know I feel like I I found my calling with what I do today Life by Design living on your own terms being able to do what you want when you want where you want with whom you want as often as you want I love it that that is a definition that I can get on board with now let me ask you this so based on that definition did you consider yourself to be successful currently yes currently I can't say I was always successful in my life but currently I feel successful because I am I you know I'm living a life by Design some days I don't feel successful and there are certain things you know there there there's always a certain percentage of your life um where you know you're dealing in the Urgent and you're dealing and you're at the mercy of other people's demands um but you know uh there are imbalances that happen and you've got to sort those out and they're always out there if you're growing and part of a dynamic life and business you're going to have those things and I have them too um but I try to I try to make them as temporary as possible and I try to get through them but overall yes I would consider myself a success so you've coached over 30 you said 30 000 CEOs you have helped launch over 5000 businesses you've coached uh and mentored people in 35 different countries so you've had a lot of people that you've given advice to so I want you to think about all the advice that you've given and I want you to speak directly to the listener right now or the viewer on YouTube I want you to say this is the one piece of advice that you should follow what's that the one piece of advice you have to get into your mind it never goes away it never stops and it never actually gets easier or better it is sales and marketing you cannot under any circumstances stop selling and marketing your business for one minute of the rest of your life that's why you have to not just I don't I'm not a big you got to do your passion guy you gotta like it enough to work through the really crappy days and you know how you get to like something you get good at something we tend to be we tend to like what we're good at we tend to get good at what we like so either like something and go for it or get good at something and you're gonna find that you like it um and and so one thing you have to you cannot under any circumstances I learned this very harsh lesson years ago is that the rest of the world doesn't give a crap about your problems whatever your problems are I'm sorry they just they just don't well if you continue to lead generate that's the key if you continue to generate leads the thing you have to avoid as a as a business under any circumstance is what I call the feast and famine syndrome I have no business so I sell a market sell a market sell a market I'm like wow I got a lot of clients now then I get into fulfillment so I stop selling and marketing and I'm I'm busy fulfilling the orders and doing all the programs and then you finish up those projects and like huh great wait a minute I don't have any clients why because I haven't been marketing and selling so you get back you get into you get into selling in marketing mode and that's a hard hamster wheel to get off even if you're about to say to me yeah but Carl I only have a part-time business doesn't matter you full-time sell and market and by full time you spend 90 minutes a day promoting building marketing and selling your services that's it that's what full-time means it just has to be consistent because guess what happens ask Blackberry what happens when you stop speaking to your customers and making relevant products and services see how fast right if you ever if you ever invested in a stock a stock goes up slow but it drops Like a Stone that's what happens when you're when you stop selling and marketing in your business it drops like a stone and you know what your customers have other lives they're gonna move on and somebody else is going to start dating your customer yeah and it doesn't matter how good you are because we for those of us that use blackberries we know that they were the best phones they had the best technology the best hardware the best software it works here it was it was wonderful but they stopped promoting and by the time iPhone hit the market and uh and then and then Blackberry came out with their touch screen actually they were the ones that invented haptic touch on the screen you guys you remember that right they were the ones that invented the when you touched it still felt like a button but they didn't Market it right and now they're gone I think they're gone are they is Rim still around they're they're a business they what they were the best at was was uh security software yeah and so they still are active in that regard but as a as a phone company a device company they're irrelevant they made a little bit of a comeback and it's just you know and and then look there's still room if they if they were committed but you know what they're not as committed yeah well I would think that in in terms of security right now people would think that if if a phone company came out and said we are the most secure phone Google's not listening Apple's not listening nobody's listening it's secure you can send messages to securely nobody's listening that I'm buying that phone because I like I I'm just I'm I've accepted the fact that this thing has listened to me all the time I hate that it's doing it but I've accepted what am I going to do I don't have any options yeah it's it's a point of life now overall I would agree with you so if they would sell that feature and sell it hard the people that they cared about it would take them up on it overall probably a topic for another day is people don't care about security as much as you would think right and that you know if you think about it and that's why that's why when when Rim was trying to sell us on security they were trying to sell us something that was important to them but not as important to enough people security is only important to us when we get broken into you know now I'm not saying for everybody because there's some people where security all the time is important that's why way back when you know all of the uh all of the uh all of our presidents and all of their cabinet and government used rim because it was the safest Network um best encryption across the board but for the most part you know when it comes to security people have people have proven they're not as they're not as interested in it unless they get broken into I mean if you think of if you think about it how much more information do we give to Facebook than we do when we're applying for a mortgage you know to give you an idea oh yeah you want to know my uh well my favorite band is you know where I am people will people will uh you know Post in real time where they are hey I'm traveling abroad well don't you own a house yeah I'm not there like they put themselves at risk constantly constantly yeah I think about that because I because I was just on a nine Day motorcycle trip and I posted stories every single day where I was and one person said like you know that you're advertising at home like yeah but nobody knows what's at my house my daughter is still here my dog's still here and security system like it's all good I'm not worried about it but but it is a point of consideration um so let me ask you this because I because Stephen Covey uh hero of mine never met him of course uh you know he passed away before I was able to have the pleasure of meeting him but his book The Seven Habits of Highly Effective People I read through for the first time in 2020 during the world meltdown everything's going nuts I read that book and I recorded 52 videos on that book and put them on my YouTube channel they're still out there they suck but they're there you go look at them did did you have the pleasure of working him directly I imagine you did because you wrote a book together and if so tell me a little bit about something you learned from him because that guy really set me on a course for a new life yeah I did I did have the pleasure of meeting him and you're right he was a smart guy solid as a rock um really integral grounded um believed in what believed in what he said truly believed in what he said wanted to make a difference very inspiring guy you know and we lost them way too soon he you know he got injured in a bicycle accident you know and and we lost him way too soon uh but his legacy still lives on I mean you know one of the one of the things that I learned from him is that there are univ Universal principles that guide us that we can aspire to and we can take those Universal guiding principles and we can adapt and customize them for ourselves so when he says begin with the end in mind that might mean something different for you as it does for me yet that same guiding principle can can help catapult both of us through success and we can utilize that in our own way so that's what I really liked about what he created was it was not only relevant to just about anybody well it was also customizable to just about anybody as well yeah it's it's a phenomenal book it's one of the books that if anybody says hey is there a book I should read that is on my list it's got to be on the list it's on the list I mean I I'm in the I'm in the metaphysical world now it's reading a lot of those books psycho-cybernetics uh the three magic words those are you know the science of getting rich those are some books that are on my list now but but that is a classic the seven habits of highly effective people has got to be a book to read now speaking of books I want to give you a chance before we finish up today I want to give you a chance to talk about your books you've got the I think your Biz Dev Done Right became a number one bestseller in 2016 and then you also have the your other book was I'm looking at the name of it right sevens what was it what's the name of your first stages of small business success there it is there are seven stages of small business success which lays out the formula for hyper growth tell us a little bit about those books where we can find them why we should read them sure so the seven stages was that was was in the early 90s when I was putting together structure and coaching and Consulting structures and systems for me it I it became the book in 2010 and it's really the Cornerstone of the methodology that we use to grow and Hyper grow our our clients uh Biz Dev done right I was sitting with a client and colleague and we were and she does uh door opening and uh executive appointment setting and we were joking around oh my gosh our clients they get right to the Finish Line with their business development then they then they screw it up we should write a book that became a book and so Biz Dev if you read it Biz Dev is spelled wrong and the words Done Right is spelled right because we show you where you're making your mistakes and how you can correct those mistakes I love it and they can pick that up where uh Amazon you can get both on Amazon or you can go to uh Carl gould.com or any one of my websites carl360.com or sevenstageadvisors.com and the books are available there Carl Gould it's g-o-u-l-d Carl c-a-r-l Carl gould.com go check that out Carl I'm going to give you the last word today on the root of all success what would you like to tell everybody on our way out well since this is the root of all success the root of success for you is to understand that whatever your product or service is there's a market for it all right well you have to get really clear about your market and more and more what we're learning is and with more connectivity and you can reach more people not only is there a market for what you do but your what your client is getting more and more educated and they can tell the difference between somebody who's doing business out of convenience and someone who's really committed you really do have to understand get and get under the hood of who your ideal client is and speak directly to them because they can tell the difference and and they will unfairly reward somebody who's committed and speaks their language and you will be unfairly punished when you don't and so we live in that world now of the the most educated consumer that there has ever been in history and they will reward you for the extra effort you put in so just go that little extra for your ideal client Avatar and they will reward you handsomely love it Carl thank you for being on the show man congratulations on all your success and uh and and to your future success I wish you the best thanks Jason well there you have it we got a guy that's been working with people like Tony Robbins Ken Blanchard Stephen Covey uh this guy has worked with some of the top coaches and authors in the world so go back and listen to some of those things he was talking about uh he really values hustling and and he kept saying commitment I know he used the word hustle to describe it and I didn't really ask him to clarify but he kept saying commitment and I think that really is a key for you to take home today are you really committed because the committed person who really follows through with what he or she has said will always outperform the person who's better looking better educated better connected whatever it's the person who's committed and actually does it who's consistent in that commitment as he called it hustle living life on your own terms he defines success living life on your own terms being able to do what you want when you want where you want with whom you want as often as you want and that in fact is one of the great definitions of the success that I hear on this show all the time and if you're not living that ideal life I want you to go to my website and take my free business burnout test it's free completely free you're going to hear about this in the outro of the bumper music but you can go to businessburnouttest.com and take that because it's time for you to get past the burnout of running a business and get to the life you desire to get to the place where you can actually begin enjoying the freedom that you wanted when you first started your company thanks to Carl for being on the show let me tell you how to get in touch with Carl you can go to the number sevenstageadvisors.com that's sevenstageadvisors.com you can also find them on Facebook at facebook.com Carl dot l dot Gould so it's Carl L Gould just put the dots between his initials and ghoul to spell g-o-u-l-d big thanks to Carl for being on the show thank you for uh for blessing us with your presence for sharing uh with us your stories and for everybody watching or listening to this remember this is on YouTube this is on all the all the the uh the uh the podcast players out there and I'm really happy that you're thank you for doing this it means the world to me that you listen to the show thank you so much until next time I'm the real Jason Duncan and Jesus is King thank you for listening to another edition of the root of all success with the real Jason Duncan if you've enjoyed this week's episode visit the root of allsuccess.com to access the show notes and other helpful resources follow Jason on social media at the real Jason Duncan are you an entrepreneur who feels Trapped In The Weeds of daily operations not experiencing the freedom you thought you'd have as a business owner want another way out take Jason's free exit Readiness assessment to see how close you are to getting ready to experience true freedom and success as an entrepreneur go to am I ready to exit.com today that's am I ready to exit.com see you again next time here on the route of all success [Applause]
