About Jason

NICE TO MEET YOU

I'm The Real Jason Duncan

I was an unemployed schoolteacher in 2010 when I decided to start a business. I built a multi-million dollar business that was featured in Inc. magazine as one of the fastest-growing privately held companies in America. We also were recognized by Entrepreneur magazine as one of the top entrepreneurial companies in the country.

That sounds great, but I was trapped!

I was trapped as the owner-operator. I decided to figure a way out without selling the company, a method I now teach entrepreneurs all over the world called #ExitWithoutExiting. I show people like you how to retain ownership but get all your time back. 

I started this coaching program and mastermind to exclusively serve entrepreneurs who are tired of the lack of freedom as business owners. 

Why I Do It

I believe that business ownership is not the goal; rather it provides financial resources to support our families and personal lives outside the business. I believe this because you started your business to give you a better life, not just to give you a better job.

This is why I spend most of my time coaching entrepreneurs.

I teach business owners how to design businesses around their lives rather than their lives being built around the business.
I’ve helped founders free up over 50% of their time to focus on more important tasks in the business or just so they could spend more time with their families.

If you could begin living the exit lifestyle without having to sell your businesses like I’ve helped all of my other clients do, what would stop us from working together to get you there, too? Click below to apply to work directly with me.

My Story

I am the oldest son of two loving parents. I grew up in the small town of White House, Tennessee. I am married to Kristie, my high school sweetheart whom I met on a blind date when I was 16 years old. We have two adult kids: a son and a daughter.

My first career was in pastoral ministry, which I did for 13 years. In 2007 I entered the classroom as a school teacher and spent four years teaching 8th-grade American history.

I became an accidental entrepreneur in 2010 after my school district did not renew my contract for the following school year due to budget cuts. My life would never be the same after that decision. 

It was then that I found myself searching for the next chapter of my life. That is when I founded my first business, which soon became the top LED retrofitting company in North America. My skill as a salesperson coupled with my unique experience as a pastor and teacher combined to make me a very effective accidental entrepreneur.

Since 2010, my leadership as the founder that company led to recognition in Inc. magazine two times as one of the fastest-growing privately held companies in America. It was also named as one of the top entrepreneurial companies in America by Entrepreneur magazine. We also won several Small Business of the Year Awards and a Best in Business award from the Nashville Business Journal. I was even recognized by the Tennessee Small Business Development Center as a “Rising Star” in 2014.

Over the years, I began leveraging my success as an entrepreneur and my unique background as a pastor and teacher to consult and coach other entrepreneurs and business owners to get to success more quickly. In 2020, I founded the coaching and consulting firm, TRJD Enterprises, which specializes in teaching entrepreneurs how to exit their businesses without necessarily selling them to a third party. Then in 2021, I founded The Exiter Club, which is an exclusive mastermind for select entrepreneurs who want to live #TheExitLifestyle.

I am also the host of the nationally syndicated podcast, The Root of All Success. It is a show where I interview the top successful entrepreneurs from across the world about how they got to success. Essentially, the podcast is about how entrepreneurs grow incredibly successful companies.

Currently, I am the owner of five different companies. My primary interest is investing in people because I truly believe that the only thing that moves from this world to the next is people. As I always say, “If you want an investment that pays eternal dividends, invest in people.” To this end, I started a mentorship program called “PEAP”, which stands for Professional Entrepreneur Apprenticeship Program. PEAP is a competitive apprenticeship program for young men between the ages of 21-29 who want a world-class hands-on education in entrepreneurship from an award-winning entrepreneur.

Duncan Family Crest: A Legacy of Prosperity and Strength

The Duncan Family Crest has always been a symbol of our heritage, representing who we are and what we stand for. Historically, our family's motto was "Disce Pati," meaning "Learn to Suffer." This old ideal suggested that our legacy was tied to hardship and endurance, but I rejected that idea, believing that we are meant for more.

I took it upon myself to redesign the Duncan Family Crest to better reflect the values we hold dear today. The new motto, "Disce Prosperari" ("Learn to Prosper"), symbolizes our belief in thriving, not just surviving. Each element in the crest has been thoughtfully chosen to represent key aspects of our identity: from wisdom and loyalty to generosity and truth.

This crest stands as a beacon for who we are—individuals who strive for prosperity, guided by wisdom, strength, and faith. It’s a symbol of what we pass on to future generations: a commitment to success, family, and the highest values in both life and business.

Family Crest Elements

FAMILY MOTO – Disce Prosperari (Learn to Prosper)

GOLD COLOR – Signifies generosity and elevation of the mind

SILVER COLOR – Signifies truth, sincerity, peace, innocence, and purity

BLUE COLOR – Signifies loyalty, chastity, truth, strength, and faith

TWO HEADED EAGLE – Symbolizes conjoining forces

KEYS – Guardianship and dominion

TORCHES – Life; zealousness; engaging in signal service; truth and intelligence

3 RINGS ON TORCHES – My favorite number

ROCK – Safety and protection; refuge

SERPENT IN INFINITY SHAPE – Infinite wisdom

ANT – Great labor, wisdom, and providence in one’s affairs

WHEEL – Symbolizes fortune

MOLINE CROSS – Signifies the mutual converse of human society