How Focus Built a Global Luxury Brand
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About this Episode
He didn’t build a luxury brand by doing everything.
He built it by doing one thing exceptionally well , consistently.
In this episode of The Root of All Success, Jason Duncan sits down with Larry Walshe, founder of This Is Beyond, one of the world’s most respected luxury event and design houses. Larry’s journey began with £700 and a dining room table, and today his work spans Royal households, global luxury brands, and A-list clients.
This conversation goes beyond aesthetics and into the real foundations of sustainable success.
Larry shares: • Why focus is the true advantage in luxury and business • How consistency beats talent over the long term • The systems behind scaling a creative business without burnout • Why staying in your lane creates both freedom and profitability • What entrepreneurs misunderstand about “doing more”
If you’re a founder, creative, or entrepreneur trying to scale without losing your edge , this episode will change how you think about growth, discipline, and freedom.
🎧 Watch or listen now 👉 Subscribe for more conversations on business, leadership, and building success that lasts.
Who is Larry Walshe?
Larry Walshe is the Founder and Creative Director of Larry Walshe Studios, an internationally recognised floral and event design house with studios in London, New York City, Lake Como and Cannes. Commissioned by Royal Households, private clients and some of the world’s most discerning luxury brands, Larry has built a global business known for delivering high-touch celebrations and large-scale scenic environments with exceptional precision.
Under his leadership, the studio has evolved beyond floristry into immersive scenic and set design , shaping entire atmospheres through flowers, light, texture and architectural form. Larry leads a global team and a trusted network of specialist partners, overseeing complex projects across multiple markets while maintaining a clear creative vision and meticulous standards in execution.
In addition to the studio, Larry also runs two further businesses: Bloom, a modern floristry brand, and Elite Furniture Hire, a design-led rental company supplying curated furniture and props for events, weddings and productions. Across each venture, his focus remains the same: to create distinctive experiences, scale with integrity, and set a benchmark for design excellence worldwide.
Larry Walshe’s Website Link: www.larrywalshe.com
Larry Walshe’s Social Media Link: Instagram: www.instagram.com/larrywalshe
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Timestamps
Show Notes
He started with $700 and a dining room table. Today, his floral designs have transformed royal weddings, A-list celebrity events, and fashion shows for Dior and Valentino. This is luxury entrepreneurship at the highest level.
Larry Walshe is the Founder and Creative Director of Larry Walshe Studios, an internationally recognised floral and event design house with studios in London, New York City, Lake Como and Cannes. Commissioned by Royal Households, private clients and some of the world?s most discerning luxury brands, Larry has built a global business known for delivering high-touch celebrations and large-scale scenic environments with exceptional precision. Under his leadership, the studio has evolved beyond floristry into immersive scenic and set design ? shaping entire atmospheres through flowers, light, texture and architectural form. Larry leads a global team and a trusted network of specialist partners, overseeing complex projects across multiple markets while maintaining a clear creative vision and meticulous standards in execution. In addition to the studio, Larry also runs two further businesses: Bloom, a modern floristry brand, and Elite Furniture Hire, a design-led rental company supplying curated furniture and props for events, weddings and productions. Across each venture, his focus remains the same: to create distinctive experiences, scale with integrity, and set a benchmark for design excellence worldwide.
About the Guest
Larry Walshe
Guest
Larry Walshe is the Founder and Creative Director of Larry Walshe Studios, an internationally recognised floral and event design house with studios in London, New York City, Lake Como and Cannes. Commissioned by Royal Households, private clients and some of the world?s most discerning luxury brands, Larry has built a global business known for delivering high-touch celebrations and large-scale scenic environments with exceptional precision. Under his leadership, the studio has evolved beyond floristry into immersive scenic and set design ? shaping entire atmospheres through flowers, light, texture and architectural form. Larry leads a global team and a trusted network of specialist partners, overseeing complex projects across multiple markets while maintaining a clear creative vision and meticulous standards in execution. In addition to the studio, Larry also runs two further businesses: Bloom, a modern floristry brand, and Elite Furniture Hire, a design-led rental company supplying curated furniture and props for events, weddings and productions. Across each venture, his focus remains the same: to create distinctive experiences, scale with integrity, and set a benchmark for design excellence worldwide.
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