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What if the biggest obstacle to your next level of success isn't a strategy problem or a skill gap ? but a blind spot you've carried since childhood? Today's guest has spent 35 years helping high-achievers unlock what's been holding them back all along.
Curtis McCullom helps CEOs, founders, and entrepreneurs eliminate the blind spots that have silently held them back since childhood?unlocking greater income, confidence, and personal freedom. Through his LGET Mindset? framework (Learn, Grow, Expand, Transform) and powerful modalities like NLP, Mental Emotional Release? (MER), and Hypnotherapy, he facilitates and assists clients in reprogramming subconscious blocks for deep, lasting transformation. As the host of The Curtis McCullom Show, he shares insights from top leaders on success, mindset, and personal growth. Your next level is already within you?Curtis helps you unlock it.
Curtis McCullom
Guest
Curtis McCullom helps CEOs, founders, and entrepreneurs eliminate the blind spots that have silently held them back since childhood?unlocking greater income, confidence, and personal freedom. Through his LGET Mindset? framework (Learn, Grow, Expand, Transform) and powerful modalities like NLP, Mental Emotional Release? (MER), and Hypnotherapy, he facilitates and assists clients in reprogramming subconscious blocks for deep, lasting transformation. As the host of The Curtis McCullom Show, he shares insights from top leaders on success, mindset, and personal growth. Your next level is already within you?Curtis helps you unlock it.
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You got to have enough reasons to do something. One of the challenges [music] that most of us have is that we have a
wish. I wish I had a million. I wish I had $100,000. I wish I wish I wish. No,
you have to have an ordinate desire to have it. And you got to be willing to do whatever it takes [music] legally to get
what you want. So, that's one of the things. What if the biggest obstacle to your
next level of success isn't a strategy problem or a skill gap, but a blind spot
that you've carried since childhood? Well, today's guest has spent 35 years helping high achievers unlock what's
been holding them back all along. Welcome back to the root of all success. I am your host, the real Jason Duncan,
and this is episode 346, take two. For those of us behind the scene that know we've had a lot of
technical problems, but hopefully this one's working. Uh my guest today is Curtis McCullum. He's a mindset coach, a
clinical hypnotherapist, and the founder of bespoke human potential coaching. And
through his legit mindset framework, which we'll talk about today, and some powerful modalities like NLP and mental
emotional release, Curtis helps CEOs, he helps founders, he helps entrepreneurs like you reprogram the subconscious
blocks that have silently held them back for years. He's also the host of his own
show, The Legit Mindset Podcast, which you can hear on any podcast player out there and and yours truly was one of his
very first guests on that show. So, you should go check it out. And then in that show, he dives deep into success and mindset and personal transformation. So,
Curtis, welcome to the show. Thank you, Jason, for having me today, man.
Well, you've um you've said that that most entrepreneurs are fighting battles
they don't even know that they're in. subconscious patterns that form as early as early childhood. So, what do you what
do you see as the most common blind spot in high performing founders that's
that's secretly sabotaging all of their growth? You know, when you actually look at it,
when you take a look at most individuals, I think the biggest thing that we all suffer from sometimes is the
feeling of not being good enough, not being worthy, not being the the the
imposttor syndrome. So even though we are successful at doing what we're doing, sometimes deep inside there is
something that's preventing us from actually moving to the next level, breaking that income ceiling or breaking
that that relationship situation. Couple of people I've been coaching lately is they were success on paper, but the
relationships were a mess. Why? Because they still had some baggage that they were carrying that they need to get rid
of. Now you spent over as I said the intro 35 years in personal development in uh
sales and leadership. So you know now you're doing something that's pretty
interesting which we're going to talk about. When did you first realize that surface level tactics weren't enough and
that the real work had to happen at this subconscious level that you're talking about?
That's a good question because when I first started, I actually started about almost 354 years ago as you said and the
goal at that moment was for me to become a sales trainer or motivational speaker,
you know. So, I went to see all the greats Tony Robbins, uh, Zig Ziggler, Dennis Weightley. I studied all of them.
I had a university on wheels and I went into sales. I said, "Okay, I'm going to go into sales because I wanted to prove
that my theory worked." And it did. I mean, within less than 18 months, I was number one in the company. I broke
company records that never been broken before. And so, I was working it and then boom, just like most of us, I
sabotaged. Um, and I I hit a roadblock. And the the sad part about that is that
or best part whichever how you look at it is that I actually stayed in the financial services industry for almost
35 years, you know, as a sales manager in sales, breaking sales and doing all this kind of stuff. And then five years
ago, I I wanted to become a coach. I said, "Okay, I have a I'm in a position I can
retire." And I did. And I went into coaching. And then this is where it really hit me. Um Jason is that I became
a certified executive coach. Hated it. Hated it. Absolutely hated it because that's not what made me successful.
Telling you telling me I'm telling you how to set a goal or oh what what was your week like this week? I'm like oh
man this is not fun at all. And so I went back to my roots. I became a certified clinical hypnotherapist. I
became master practitioner in neural linguistic programming and mental and emotional release because I felt that in
order to have true change it can't just be cognitive. Cognitive is just talking
about it. I thought that we need something deeper which is 95% of all our behavior on a subconscious level.
Now your framework that you've invented or come up with is called the legit mindset which stands for learn, grow,
expand, transform. So walk us through how that model came together and why
those four stages matter. Well um for some I was asking God and
sometimes people call it God universe or whatever you call it. Don't send Jason or me a note that that's the label that
you use. And always remember guys it's a label because everybody's perception of the world deals with labels. So the
meaning of it is your own personal meaning. But my meaning was God. And I was asking God, hey, what is this life
all about? You know, I've had some success. I've had some failures. Have some uh setbacks, heartbreaks, and all
of these things. What is it all about? And I read a book called Many Lives, Many Masters by Dr. I think his name is
Bruce Weiss. And in that book, he was doing some therapy with on a young lady.
And what the gist of it was that in her life or in between lives cuz she she was
dealing with past lives that everything was about learning. Meaning like in her
perception of her world that even in her out the life we were still learning and then like a light bulb came on like oh
my god that's it. It's like whatever we're going through whatever this journey is all about it's all about
learning. It's all about growing. It's all about expanding. It's all about transforming and it doesn't stop. I mean
because every time we reach a new plateau, every time we reach reach set a new goal, a new opportunity, guess what?
We have to learn it. We have to grow from it. We have to expand. We have to transform.
So you're you're working with CEOs, you're working with entrepreneurs who sometimes look successful on the outside
but feel stuck on the inside. So what's that what's the moment that most of them finally admit that something deeper is
going on? That's the hard part. That's the challenging for most CEOs and
entrepreneurs. No one wants to admit that there's something going on. They
see it, they feel it, they know they're not getting the results that they want, but no one wants to be coached, right?
Uh and and and it's like and it's sometimes when they come to me, it's almost like a last resort type thing.
It's like I've tried I tried the firewalk with Tony Robbins. I did this. I've I've I've gone to therapy. I've
done all of these things and I still have this something that's blocking me from from being who I am. I think one of
the biggest things I always tell individuals is that the first level of of growth is acknowledging
and and and I tell people all the time, it's okay not to be okay, but it's not
okay to be pretend that you're okay and you're not. So, as soon as we can be
okay with admitting that yeah, something is not quite right, that's where growth
actually starts. Acknowledgement. Okay. So, so in your own journey, um was there
a specific breakthrough or a breakdown uh that fundamentally changed how you were approaching personal growth?
[laughter] And it's every day uh really it is I think as late as like I said it's never
ending. That's the thing about it too. People said well I've arrived. No you haven't. If you have that means you stop
growing, you stop learning. It's always a continuous process. I I can I love to
tell the stories because uh uh few weeks ago, I'm saying weeks, I'm I'm a country
boy from Mississippi, so I understand the Tennessee thing. So, so a few days might be a few months or even years. So,
but a few months ago, I was getting all these breakthroughs for these individuals I was working with. I mean,
like sometimes daily, I mean, really quick breakthroughs and they like changed their lives. And then I looked
at myself. I'm like, what's what's wrong? Something is not quite right with me. What is it? And so I called one of
my buddies and we did a mental and an emotional release session which takes about 10 minutes. And and then the
thought that was coming up for me was that success is hard and difficult.
Success is hard and difficult. And in mental and emotional release, you actually kind of allow yourself to allow
your subconscious to flow back to that time. whatever it says, that's what we do. And
for me, it said I was around two. Um, and then I float back to age two. I
didn't know what's going on at age two and we got some learnings that I'm persistent. I'm successful. I'm
confident. That was the learnings I got from that. Floated back and gave all the learnings to all the things, all the
failures and setbacks I've had with that feeling that new learning. Well, I was
curious. I called my mom. I says, "Mom, what was happening in my life around age two?" She said, "Oh," she's like, she
laughed. She's like, "Oh, your sister was being born and she was in diapers."
I mean, you were in diapers and she was being born and I didn't want two babies in diapers at the same time. So, I
needed to potty train you at 18 months. This is what she said. And it was hard
and difficult. The same thing that I accepted and decided at age two when my mom was
penetrating me was the same thing that was sabotaging me along my life all of
my life really. I mean I can remember some when I go back and look at some instances I I can recall it easily that
when I sabotage is because this belief that is hard and is difficult.
you know, there's um there's a lot of skepticism, I'm sure you know, around modalities like hypnotherapy and and
even NLP. So, how do you how do you explain what you do to someone who's
never considered that kind of work before? That's a good question, too, Jason. Number one,
you've already been hypnotized because hypn hypnotism or hypnosis is
just is just focused attention. And if you've ever been in a situation
where you been in the zone, things just working for you. I mean,
it's just like you're on autopilot and things are just falling into place. That's a form of hypnosis. If you've
ever been driving and you kind of kind of space out a little bit, but you make
it to your destination safely and you don't recall how you got there, that's a
form of hypnosis. Or have you been in a movie where you suspended your actual critical faculty and you're laughing and
you're crying and that's a movie. You know it's a movie but it's affecting your emotions in a certain way. That's a
form of hypnosis. Meaning like you are your critical faculty is relaxed. Then
the the the the focus is now shifted so that now your mind can focus on
something specifically. That's what we do on purpose and with purpose.
So we take your thought your thoughts and now we relax your critical faculty
so that now you can talk to the bigger part of yourself which is 95% of all of
our behavior then that's where most change happens. So it's like people say
I've never been hypnotized. Yeah. If you watch the commercial especially this day this lately these
drug commercials lately they hypnotize you instantly. Why? They have you dancing to music that you very
comfortable with. You forget that that's a drug commercial and they're talking about someone dying from diabetes.
So sometimes I have to help people be de dehypnotized in order for it to actually
hypnotize them to to to have really positive change. And you also talk about of course the
name of your your coaching company is Bespoke Human Potential Coaching. And so you talk about bespoke daily mental
supplements, right? Yes. So what what does ongoing subconscious
maintenance look like for somebody who's already had a breakthrough? So they went through I got a breakthrough, realize
that there's something going on deep. How do you how do you do this ongoing subconscious maintenance with these bespoke daily mental supplements? Well,
the and what what I do is in when we doing a session and the first part of
our session, if you go through a breakthrough with me, it's a eight hour session. It's a one day mindset reset
what we call it. So, it's four hours one day and four hours the second day. And during that day, we do talk to you
cognitively, find out what is the root cause of whatever was driving your behavior. Then we find out all the
learnings. We find out what your goals and your objectives are and we formulate your words through a what I call a
bespoke daily mental supplement. So what it is is just a a meditation where where
where I'm relaxing you, telling you to close your eyes, take deep breaths, relax, and then we tell you what you
already know, what you want to believe. So that helps condition the new behavior
that we we've already installed. So that kind of keeps it going. And also what I do, I teach you how to do self-hypnosis.
That's the most powerful part of it is now I'm teaching you tools so that you
can continue to to to actually condition the mind. It's interesting to me that we
take for granted that life changes is permanent, which it
can be. And but think about all the negativity that we are exposed to every
day. And so it's so important just like we have dental hygiene, we have we need
mental hygiene. And part of that I formulated the bespoke daily mental supplements.
All right, we're going to get back to Curtis in just a moment, but I've got a word from our sponsor. And one little thing I want to share with you as a
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yourself and you can book that confidential session with a [music] specialist. Now, let's get back to the show. So Curtis, a lot of people think
that mindset work is about positive thinking or it's about motivation. What what do
you think is the biggest misconception about what real transformation actually requires?
Work. [laughter] Uh yeah, magic is in the action, baby. Yeah, magic is in the action. It's like
the bottom line, real transformation is not hype. It's not, you know, like I said before, I mentioned just in
passing, you know, I've done the Farah Walk and I felt really good when I left,
you know, and I'm like, "Oh my god, I can change the world." And then 24 to 48 hours later, I'm like, I'm the same old
person I was before because I didn't have real change. Real change basically is really identifying what is the root
cause that's actually driving the behavior that you want to change. And it's usually something that is on a
subconscious level and not conscious level. uh to give you like the example I used before is like okay every time I hit
this this high when I became number one in the world I talked about that earlier in the show I sabotaged
and this is how bad I sabotaged I do not I do not tell anyone to do this in my
number one speech in front of a thousand people I dropped the mic and quit the company
and so that's how bad m was uh So, so, so, so basically what I'm saying is that
these things are just but it takes work. It takes it takes conscious effort to
really dig deep a little bit and then to maintain it just like anything else. I
mean, you know, I I have a trainer I have a trainer for for for my body, for
nutrition, right? And I work out three days a week. Three days, you know, like
I'm 61, but I don't feel 61. I don't look 61. I don't have to take any medications. Why? Because I'm going to
either invest in my health or pay for bad health.
And that's kind of what it's all about. Are you willing to invest in your mindset
or you pay a price with less income or with bad relationships or with
whatever. So you you you have to make that choice. So, you use uh mental
emotional release. I think you even mentioned that earlier in the show. Yes. And you do that to help clients let go
of these negative emotions without having to relive that trauma. And Absolutely. And I imagine it is. But how is that
different from traditional therapy or talk-based coaching? Well, um for one negative emotion, it
takes about eight minutes. I mean 8 to 10 minutes to release that
negative emotion. That's how fast it is. I mean it's quick. It's fast. It's I
mean it's interesting when you go through going through it. And normally we go through we start with anger anger,
sadness, guilt, fear, the big ones and then whatever we've we've kind of uncovered during our cognitive session.
So that part of the session of the breakthrough might have about an hour and a half, maybe two hours of uh what
what I call clean up or baggage work. [snorts] But yeah, that's the difference is that when when a client was working
with me, she said, "Curtis, you did more in one hour than I did with 10 years of
therapy." Because why do you think that is though? I that's really interesting to me and I
don't disagree with you. I don't I don't I believe you. So, but why do you think that is? Well, because the fact that
this is the thing, most people talk about symptoms. So, if a if even a if a coach if you go
to a coach and says, "Wow, I'm procrastinating." Then they'll say, "Okay, great. When are you
procrastinating?" "Oh, when I'm getting ready to do a report." Okay, so now let's work on that. So now when you get
ready to do the report, uh think about not procrastinating or now what are you going to do instead, right? So now
you're doing more willpower. Willpower is only 5% of our behavior. That's why
we get tired. That's why people burn out is because they're using their willpower. The difference is is that you
says, "I'm procrastinating." I says, "Great. When was the first time that ever happened?"
You're like, "No one ever asked me that question." Yeah. When was the first time it happened? Oh, I remember that when I
was in the second grade and the teacher told me to do something and I didn't do
it until the last minute. Okay, now what was happening in your life at that time to figure out what is oh I remember now
whatever happened. So now what we've done is instead of dealing with the
current issue of procrastination that procrastination may not have nothing to do with procrastination. It may be
something that the teacher said when you were in grade school that you always you are always slow. You never have your
stuff on time. That's the original belief. So through
mental and emotional release is that we go back to that root and get rid of the
root and give it a new learning. You remember it's all about learning. The subconscious mind loves learning. It
loves to know it. Once it learns what it needs to learn, it let go. It lets go of
the emotion that's actually being held or the feelings of that emotion. Now, the the the thought is still there, but
when you look at the incident in in real time, it's not there anymore. And that's
the difference. Curtis, what's something that you used to believe that you don't believe anymore?
[laughter] Can I say that on the air? No. No. Yeah. That's why I ask it.
Well, no. Well, no. True. Well, you know, to be totally honest with you is that uh I was born and raised in
Mississippi. I mean, I was born and raised in Mississippi in the 60s and my father was a fire and brimstone
preacher. Um and the the church that we went to was was very very conservative
in the sense that everybody was going to hell. And so one of the biggest beliefs
that that really caused me a lot of trauma was was was my religious experience
that I had to get over that. I mean because I always had a conflict with with with who I was becoming. You know,
I'm I'm I'm you know, I was generating at one point over a million dollars in sales with a team of three or four. And
then I have a conflict of uh is this godlike or this not or is I'm doing the
right thing and all of this. So basically those big conflicts like that really really really really really did
something for me. So that I don't believe anymore. I now have reconcile
the fact that that that's not true and that the God I serve wants me to be
rich, wants me to be prosperous, want me to be whatever I need to be. And and and
one of the things I always tell people all the time is the there's a passage in
the Bible that that Paul talks about and I just use it as a principle. He says, "God is able to do exceedingly
abundantly above all we ask or think according to the power that works within us." And so I truly believe that we're
not limited to what we can have. And we cannot blame God for what we don't have.
That's the thing about it. And that's the big belief I have now. We don't blame I don't blame the outside world
for where I am, wherever I am on my journey right now. I'm here because of my thoughts. I'm here because of what I
believe. I'm here because of my own personal actions. And that passage to me says God is not on on on the judge's not
being judged because he says he's able. But he says you got to ask or think. That means that we have the power of
thought. We have the power to change our minds and we have the power. We have I believe that we have all the resources
within us to become the best version of ourselves. So when we able to tap into that power, get rid of the baggage and
tap into that power, things happen and things happen quickly. So the name of this show is the root of
all success. So I got to ask some questions around that. So what what do you believe Curtis in all these years of
you being successful has been the one thing that has unlocked success for you more than anything else?
I would I would still go back to to kind of mindset and persistence. I mean, you
know, like I think in the think in the book in the book Think and Grow Rich, he talks about definitess of purpose,
right? You got to have enough reasons to do something. One of the challenges that most of us have is that we have a wish.
I wish I had a million dollars. I wish I had $100,000. I wish I wish I wish. No,
you got you have an ordinate desire to have it. And you got to be willing to do whatever it takes legally to get what
you want. So that's one of the things I think is just that that having that ardent desire and really want to. And
that's even comes with change. You know, if you're not ready to change, you know, I I interview people all the time and
I'm like, okay, from one to 10, where are you on a on a on a on a on the scale of one is a change? One meaning like nah
and 10 meaning like, yeah, I got to do it today. And they said, I'm about three. I says, "Okay, I don't deal with
threes cuz threes to me mean is not you don't have you don't have what it takes to actually change. You have a wish. You
don't really want to change." So, how do you personally define that word success?
Now, I I define it with with with the legit mindset meaning like regardless of what we're
going through, success is not failures are not failures. Failures is an opportunity for us to learn. Failures
setbacks are not setbacks. It's just wow. Sometimes setbacks are set ups, you
know, and setbacks it it's like now it's setting me up for something new. It's now a setback or or or failure is like
wow, what can I do differently in order for me to actually become who I want to become. So now for me when I think about
success man I truly think about success I think about the fact that whatever I'm going through whatever I'm experiencing
right now either if it's good bad or indifferent it doesn't really matter I'm this still a learning opportunity for me
it's something that I can grow from that I can expand and I can definitely transform and become a better ver version of Curtis
based on that definition Curtis do you believe you consider yourself to be successful
absolutely Absolutely. Absolutely. And success because guess what? Our
whole ideal is I'm okay when I'm feeling sad. I'm okay when I'm feeling like not doing
what I'm supposed to do because wherever I'm going through at the time, that's all it is is that it
it's an emotion that needs to be communicated. And sometimes that that's one of the fears is like, "Wow, I'm I'm
an entrepreneur. I supposed to be on all the time." Well, no. You're human. Sometimes we don't feel like it and it's
okay and that's when we need to stop and allow ourselves to communicate with ourselves. I tell people just stop. It's
like you know I'm feeling angry. I'm not angry. I'm not identified with anger. I am feeling anger. I'm feeling like I'm
not successful today. Well, sometimes you feel like that and that's okay. Now,
now you have to stop and says, "Okay, what is it that's driving this feeling?"
Oh, okay. Yeah, because X, Y, and Z or this or because my wife said something
or whatever it is and your mind and you have the power to really change it
because once you get a good meaning for it and we can reframe it from that lens, it becomes powerful. Then the
subconscious I okay okay now I feel good again I'm okay. I love it man. Well thank you for
sharing that. So as we get ready to close out our conversation today I have a few rapid fire questions I want to ask
you. Are you ready for those? Let me let me put my seat belt on. Go ahead. All right. Here we go. All right. First
one. What's one book that shaped your understanding of the mind more than
anything else? Think and Grow Rich. I love it. I love it. You and I are on the same page there. All right. Second,
what's the best investment you've ever made in yourself?
Probably I would say in in myself would be
learning learning new things. I mean because I love to learn. I'm I'm a life learner, you I think I think you I think
you you shared with me when you're on the show with me that uh cyber psych cyber not psychonet I can't even say
psychocybernetics yeah psychosybernetics and so soon as you said it I've read it many times I
went and started reading again so yeah I love learning and it's been great the fifth time is even better
yes [laughter] it gets better every time you read it all right final one for today Curtis if
you could go back and coach your younger self through any one moment. What moment
would you choose and why? That's a good one. Uh probably the the
one that always comes to mind for me. Uh and I've had a few is is when I became
number one in the world. Um I was number one. I was I was in the insurance industry. I was number one in the
company. I broke records. And and if I could have told myself then
what I know now that the feelings that I was having
it was natural. You know my my my I think for me is like
that moment was I felt it was defining and then even that moment I always thought that was the moment that drove
this my behavior throughout my career and that would we find out it wasn't but that would be the one just like wow girl
you you're okay Curtis you can go through this is you know yeah that's the
one thing yeah well Curtis man congratulations on your success and what you've been able to
build over these past 30 plus years, man. It's awesome what you're doing. I love your mindset. I love the humility
in your spirit. I can see it and feel it. I know what you're trying to accomplish when you and I have the same
views about a lot of things, same same perspectives and and let's face it, that's good to get around people that
are that have the sameness. You know, I I you know, diver there is something to diversity, but I I think there's
something to sameness as well when we get around people who are the same and there's something good in that. And I I appreciate you for being here. So, how
can people get in touch with you? How can people connect with you? [snorts] They can connect with me at my website.
They can go to uh bespoke human potential coaching or just go to curtismull.com. You'll still get there
and where there you'll see all the things that I offer. You can get a free consultation there where you can come
Everything on LinkedIn and also Facebook and Instagram and all of those
platforms. YouTube. I have a lot of stuff on YouTube, too. So, you can kind of get a feel for who I am. And then when you're ready, just just give me a
call. We'll sit down and talk. Well, for those of you listening and you want to know how to spell his name is Curtis, C u Ris Curtis and McCullum is
MCCU LOM. That's MCC Loom M. Curtis McCullum.
Curtis, thank you for being on the show. Congrats on your success and uh we really appreciate you being a guest here today.
Oh, man. It's been my pleasure. Great conversation, man. Well, there you have it. Another very successful person sharing a journey
through growth over decades of understanding what the human mind
potential actually has and how to go back to that block. You know, for him, he talked about being that block started
when he was 18 months old getting potty trained. He didn't even have the thought about it. He didn't he didn't understand
it yet. It was there. I wonder what's there in in old Jason Duncan's brain. I wonder what's I wonder what's in the
subconscious of of blocking me. But you know what? That's the cool thing about hypnotherapy. I I I love what he does.
If you've never looked into hypnotherapy, it is not this whackadoodle thing where they're going to make you pluck like a chicken. That's
not what this is. I would encourage you to take a look at it. Go look into it. I I have a I have a hypnotherapist I work
with on a fairly regular basis. I love working with them. And I think that somebody like Curtis could be a good
opportunity for you. If you're a CEO, if you're a leader, you're an executive, you're an entrepreneur. This is this is
one little extra way to dig into what you're missing, like get to that next
level. So, so go check it out. And thank you for listening to the show. Thank you for subscribing. Thank you for being
here today. And I want you to tune in again next week when I talk with yet another very successful uh person about
his or her journey to success. Until then, as always, I am the real Jason Duncan and Jesus is King.
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