The Newsletter
Most business advice is recycled motivation. What's Real? isn't. Every edition takes one lie business owners have been told — and dismantles it with data, lived experience, and zero filler.
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One Truth, Delivered Straight
One lie dismantled, one truth delivered. Every week. Read it here or get it in your inbox.
Every edition tackles one lie most people believe and replaces it with a truth they don't.
You know the person I’m talking about. They walk into a room and the room kind of leans their way. People laugh a little easier around them, deals seem to find them, they say the thing everybody else was thinking.
Read MoreIf you’re sitting there thinking “what gorilla,” you just proved the entire point of this article, and you’re in good company.
Read MoreReal freedom isn’t doing whatever you want with no one to answer to. That’s the cage. The right limits are the only thing that ever set you free.
Read MoreDeclaring you’re free and actually being free are two completely different things. Here’s why being your own boss was the pledge, not the payoff.
Read MoreWe're halfway through the year. Take an honest look at the last six months.
Read MoreYou think shielding your kids from struggle is love. The psychology says the opposite. Here's the protection lie every good father needs to unlearn.
Read MoreBusy and productive aren't the same thing. You can run hard on a treadmill and go nowhere. Here's why stillness might be the most productive move you make.
Read More"The reason you want out is the same reason no one would want in."
Read MoreMemorial Day was Monday. I am genuinely grateful for the people who gave everything so the rest of us could have what we have. I don't take that lightly,...
Read MoreBy the time you read this, I'm camped on the beach in Ormond-by-the-Sea, Florida. Some of my best friends in the world – people who live in Jacksonville –...
Read More31 years of marriage taught me that paying the bills isn’t the same as showing up. The Good Provider myth is a golden cage most entrepreneurial men never see.
Read MoreYou built a business that needs you for everything. That’s not leadership — that’s hero syndrome. Here’s what it’s costing you.
Read MoreFair is the floor of a functional society and the ceiling of a forgettable business. Master Abundance Exchange or stay replaceable.
Read MoreMost founders live like prisoners and call it leadership. I know that language might sting, but I use it on purpose because I have lived close enough to...
Read MoreToday is April 15. For most Americans, it’s a day of frantic paperwork, expensive accounting bills, and the inevitable “check” written to...
Read MoreRevenue is a scoreboard, not a strategy. Here's why a growing top line can hide a shrinking life — and what to measure instead.
Read MoreSpring is right around the corner. After one of the hardest winters in recent memory, here's the tier most entrepreneurs are stuck in without realizing it.
Read MoreRecently, we hosted one of our workshops here in Nashville. What happened forced me to rethink a framework I'd been teaching for years.
Read MoreNot long ago, I had a birthday. I spent a few days unpacking what I'd accomplished and what I hadn't. Here's what I found.
Read MoreOver the past three editions, I've walked you through a framework that changes how you think about your business and your role inside it.
Read MoreOver the past two editions, I've introduced you to two of the most important laws in business that nobody teaches you.
Read MoreLast time I introduced you to the Law of the Prisoner. This week, meet its counterpart — the law that separates builders from operators.
Read MoreNo fluff. No hype. Just the lies most people believe and the truths they don't — straight to your inbox.
No spam. Unsubscribe anytime. We respect your inbox.